Data helps with the drought

DATA has helped the Cliff family from East Gippsland better negotiate drought.

Farmhand Reubin Ellis, farm owners Barry,
Anthony and Suzanne Cliff and farm hands
Gemma Mowbray and Matthew Byrne


Anthony, Prue and Poppy Cliff, farm with Anthony’s parents Barry and Suzanne at Stratford on 445 hectares, including leased land, with 202ha of private irrigation.

With sky-rocketing feed costs, the Cliffs can’t afford to be milking “passengers”.

Herd numbers are down to 600-620 from 750 last season.

They’ve turned to data to ensure they cull cows without affecting the long-term viability of their business or set-back their breeding program.

This data includes herd records, herd test and pregnancy test results, backed-up by genomic information from their involvement in DataGene’s Ginfo program - Australia’s genetic information reference herd and pregnancy test data.