New faces at DataGene (July 17, 160 words)

DataGene – the dairy industry’s new organisation to drive herd improvement – has appointed two new staff: Lucy Webb-Wilson and Erika Oakes.

Lucy Webb-Wilson has joined the field services team as an extension officer. Lucy has previously had roles in live export with Landmark Australia and genetics extension with Signet Breeding Services in the UK. She’s also had on farm roles on cattle and sheep properties in Australia and the UK. Lucy moved from the UK to pursue her career in Australia’s thriving and exciting agricultural industry.

Erika Oakes had joined the Genetic Evaluation team, supporting industry project such as ImProving Herds and MIRforProfit. She joins DataGene after four years with Dairy Australia’s animal health and fertility team. Having grown up on a dairy farm in Tatura, Victoria, Erika is passionate about dairying and ensuring farmers benefit from the outcomes of research.

DataGene CEO, Dr Matt Shaffer, welcomed Lucy and Erika to the team, noting their appointments strengthened DataGene’s ability to deliver products, services and projects that help farmers make better management and breeding decisions. 

“Both Erika and Lucy have extensive experience working with farmers and both understand the way herd improvement can drive farmer profitability and sustainability,” he said.


DataGene is an initiative of Dairy Australia and the herd improvement industry.

head and shoulder shot
Erika Oakes
head and shoulder shot
Lucy Webb-Wilson