Having data at their finger-tips helps Ross and Jacqui Suares make objective farm business decisions.
The Larpent dairy farmers operate Calderbrae Holsteins, a Master Breeder herd, which peaks at 180 cows across 100 hectares.
The couple use DataGene’s HerdData and Good Bulls apps and these are backed-up by dairy herd management software Mistro Farm.
“I’ve always thought of Mistro Farm as a client management system, but for cows,” Jacqui said.
“All the information you need for each person or cow has to be there when you need it; and you can generate useful management reports.”
Drawing on her experience working off-farm in the disability sector, Jacqui says the DataGene apps have a lot of similarities with other programs.